HealthTech Magazines June 25, 2020
Michael J. Hasselberg, PhD, RN, PMHNP-BC, Associate Professor, University of Rochester Medical Center

No one can argue that the future of healthcare is one in which the patient’s perspective, distinct experiences and opinions will increasingly drive how care is delivered. “Patient-centered” care is the very foundation of personalized medicine—i.e., medicine in which the right patient receives the right level of care, in the right place, at the right time.

Transforming healthcare to meet the patient-centered imperative—and to make that care accessible for all—will require a “fast follower” strategy whereby health systems adopt best practices for a consumer base that fundamentally knows what it wants, and is amenable and adaptable to a digital response to answer its needs. In the United States, Amazon has defined that strategy. Over the last decade, Amazon has upended...

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