Managed Healthcare Executive January 26, 2026
Briana Contreras

Key Takeaways

  • Chronic itch is a significant clinical issue affecting sleep, daily functioning, and mental health, impacting nearly one in four adults.
  • Misdiagnosis occurs due to its perception as benign, delaying treatment and potentially indicating systemic diseases like chronic kidney disease or thyroid disorders.
  • Prurigo nodularis involves abnormal immune and nervous system signaling, making traditional treatments ineffective and highlighting the need for targeted therapies.
  • Effective management requires recognizing itch as a serious symptom, improving referral pathways, and considering emerging therapies to enhance patient outcomes and reduce healthcare costs.

Chronic itch has often been dismissed as a minor skin complaint; however, experts view it as a warning sign of deeper disease and a driver of repeated health visits and...

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