Managed Healthcare Executive January 26, 2026
Key Takeaways
- Chronic itch is a significant clinical issue affecting sleep, daily functioning, and mental health, impacting nearly one in four adults.
- Misdiagnosis occurs due to its perception as benign, delaying treatment and potentially indicating systemic diseases like chronic kidney disease or thyroid disorders.
- Prurigo nodularis involves abnormal immune and nervous system signaling, making traditional treatments ineffective and highlighting the need for targeted therapies.
- Effective management requires recognizing itch as a serious symptom, improving referral pathways, and considering emerging therapies to enhance patient outcomes and reduce healthcare costs.
Chronic itch has often been dismissed as a minor skin complaint; however, experts view it as a warning sign of deeper disease and a driver of repeated health visits and...







