Bloomberg October 28, 2019
Kurt Wagner

  • New feature suggests health checkups using age, gender
  • Company says data collected will not be used for ad targeting

The social media giant on Monday announced a feature that will use a person’s age and gender to provide preventive health-care information, including suggested checkups. Users can then find a nearby doctor or clinic, set a reminder for their appointment and mark it “done” once they’ve completed a visit — all on Facebook.

The company says the feature is intended to encourage more people to take steps to prevent health issues. “I take care of patients every day who come in with acute heart attacks,” said Freddy Abnousi, a practicing doctor who is head of...

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