HealthLeaders Media August 5, 2022
Dual lawsuits allege ads were tailored to patients based on their health information
KEY TAKEAWAYS
– The suits allege that Meta Pixel was used by health systems to collect personally identifiable information based on patient visits to those web sites.
– The tool allowed data collected about patients via UCSF Medical Center and Dignity Health patient portals to enable Meta to send targeted medical ads.
Two lawsuits allege that Facebook parent company Meta Platforms, Inc. partnered with health systems to serve up ads based on patient medical information collected from the portals of the health systems’ web sites.
Meta Pixel is a tool allowing third-party web sites to measure and grow audiences for ad campaigns. The suits allege that this...
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