Medscape June 20, 2022
A tracking tool on approximately one third of hospital websites in the United States has sent private patient information to Facebook, based on an investigative report jointly published by STAT and The Markup.
The tracker, known as Meta Pixel, was identified in online appointment schedule features in 33 of Newsweek’s top 100 hospitals in America; in 7 of these hospitals, the tracker also was linked to the hospital’s patient portal feature. Most patient portals include details such as test results, medications, allergic reactions, and upcoming appointments.
Meta Pixel is a small piece of computer code that tracks users’ activities on a website, including which pages they select, which buttons they click, and what information they enter in online forms. Meta...
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