SmartBrief February 13, 2019
Not long ago, consumers seeking basic health advice and medical treatment had to endure long waits in hospital emergency rooms or crowded urgent care clinics. Today, small health care clinics – and related wellness services ranging from optical to pharmacy – can be found in growing numbers in a diversity of retailers. With more than half of America’s consumers worried about the cost of health care and health insurance in the coming year, it’s no wonder then that drugstores, supermarkets and mass market operators are working with renewed effort to attach themselves to the wellness halo by introducing more health-related services into their marketing mix.
As an example, recent news that CVS Health was completing its acquisition of Aetna shed...
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