CEOWORLD Magazine April 15, 2023
Dr. Erik Reis

In recent years, the health and wellness industry has seen a significant shift towards integrative medicine and healthcare for a good reason. People worldwide are looking for solutions to their unanswered medical issues that traditional medical models haven’t adequately addressed. And because of that, lucrative business opportunities have begun to rise out of the shadows.

Integrative medicine is defined as a holistic approach to healthcare that combines conventional medicine with complementary and alternative therapies to provide a comprehensive approach to health and wellness. The integration of various modalities, practices, and treatments aims to address the multi-faceted problems that mechanistic medicine models can’t: The complexities of the body, brain, and mind. And although it will never be perfect, the integrative...

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