Pharma News Intelligence December 12, 2023
PharmaNewsIntelligence explores the role of data analytics in pharmaceutical marketing.
As the global understanding of data analytics advances and new techniques come to fruition, nearly every industry is assessing how they can leverage analytics to improve outcomes for their stakeholders. The pharmaceutical industry is well-acquainted with the value of analytics, using it to identify drug targets and make conclusions based on clinical trial results. However, data analytics applications in biopharma exceed clinical development, with many companies leveraging these tools to market their products effectively.
PharmaNewsIntelligence discussed the marketing applications of data analytics with Sarah Caldwell, general manager of Veeva Crossix Analytics.
Data Strategy and Pharmaceutical Marketing
To start, Caldwell described one of the most critical factors of pharmaceutical marketing: data...
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