AJMC December 4, 2025
Jennifer Graff, PharmD, and Brian Reid, MS, emphasize that DTC pharmacy models can give patients more convenient access to medications but may increase out-of-pocket costs.
Jennifer Graff, PharmD, of Innov8 Health Policy, and Brian Reid, MS, of Reid Strategic, discuss the advantages and drawbacks of direct-to-consumer (DTC) pharmacy models for patients and manufacturers.
They note that DTC models can offer patients faster, more convenient access to medications while allowing manufacturers to engage more directly with consumers. However, these models may raise out-of-pocket costs for patients, the experts warn.
Learn more about the impact of DTC models here.
This transcript has been lightly edited for clarity; captions were auto-generated.
Transcript
What key advantages do DTC models offer to consumers and manufacturers,...
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