Experts Warn DTC Models Could Worsen Health Equity for the “Working Poor” Amid Convenience Gains

AJMC December 8, 2025
Brooke McCormick, Jennifer Graff, PharmD, T. Joseph Mattingly II, PhD, PharmD, MBA, Brian Reid, MS Fact checked by: Christina Mattina

While DTC pharmacy models offer convenience, they may create cost, access, and guidance barriers for the “working poor.”

In interviews with The American Journal of Managed Care^®, Jennifer Graff, PharmD, of Innov8 Health Policy; Joey Mattingly, PharmD, MBA, PhD, of the University of Utah College of Pharmacy; and Brian Reid, MS, of Reid Strategic, discussed the major health equity concerns associated with direct-to-consumer (DTC) pharmacy models.

The experts noted that while DTC...

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