Senior Housing News November 11, 2024
Austin Montgomery

Editor’s note: You can hear more from senior living executives, including Experience Senior Living President Phill Barklow, on the topic of ongoing development at the upcoming (RE)BUILD conference.

Experience Senior Living is pushing ahead on its development pipeline of new communities in key markets across the country, with the organization pivoting to meet the needs and preferences of an evolving senior living customer base.

To do so, the company has had to get creative in assembling capital stacks, which President Phill Barklow compares to solving a Rubik’s Cube.

Experience also is taking a new approach to sales and marketing to drive lease-up of new developments, starting earlier to “create the community before the building is even built,” Barklow said on...

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