AXIOS January 21, 2026
DAVOS, Switzerland — As Silicon Valley races to monetize AI chatbots, Google DeepMind CEO Demis Hassabis told Axios he was “a little bit surprised” OpenAI moved so fast on introducing ads in ChatGPT.
Why it matters: Hassabis, a Nobel laureate and one of the world’s most influential AI leaders, said Google’s Gemini assistant currently has “no plans” to incorporate ads — and cautioned that rushing advertising into AI assistants could undermine user trust.
- OpenAI announced last week that it will begin testing advertising in the U.S. in the coming weeks, as pressure mounts on AI giants to monetize models with soaring development and compute costs.
- The company says ChatGPT’s responses won’t be influenced by advertisers, but that users’...
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