Forbes September 7, 2019
Apple’s brand has been synonymous with leading industrial design and usability for decades. And despite naysayers claiming a lack of innovation at Apple, the company continues to drive markets. As we await the next round of product launches next week, it’s important to review Apple’s overall strategy.
After reviewing a variety of announcements from smartphone manufacturers and consumer electronics companies, it’s clear that the competition has caught up to Apple in many ways. Today, Microsoft’s Windows 10 operating system is more intuitive and rivals MacOS in many aspects of usability. Voice assistants such as Alexa and Hey Google often offer better results to spoken questions. Dell, Lenovo and HP offer compelling hardware designs for PCs that have taken computing out...
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