Newswire August 16, 2025
Black Book Research

Black Book Research Marks Its 12th Year on the Ground in Verona with Independent, Vendor-Agnostic Insights for Navigating Epic’s Provider-First Culture

MADISON, Wis., August 16, 2025 (Newswire.com) – Every August, Verona becomes the gathering place for thousands of Epic users, providers, and partners. UGM isn’t a typical trade show , it’s more like a community meet-up where leaders come to hear Epic’s roadmap, share ideas, and compare notes. For vendors, PR teams, and media, it’s a chance to understand where the conversation is heading and how to connect without disrupting the flow.

For vendors and the PR, content, and marketing teams that support them, UGM plays by different rules. This isn’t where you show off. It’s...

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