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Epic Sets Sights on Healthcare Consumerism with CRM Platform Launch
Patient Engagement November 30, 2022
A CRM platform built with healthcare in mind will help Epic customers meet the demands of both healthcare consumerism and population health improvement.
Think of a marketing campaign, but it’s rich with thousands of patient data points from the EHR to help tailor patient outreach and meet the moment on healthcare consumerism. That’s the pitch from Epic Systems with its newly launched CRM platform, Cheers.
CRM software, shorthand for customer relationship management, isn’t a new technology. The software has been around since the late 1990s and has helped many in the customer service sector help build and maintain brand loyalty.
With the rise in healthcare consumerism, those goals have extended to medical providers who want to close care gaps...
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