Enterprises are investing in AI copilots. But do they go far enough?

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Generative AI is often hailed as this decade’s most transformative technology, with the potential to revolutionize the workplace. Yet its impact across enterprises has been limited. Consider how many roles in your organization have been fundamentally altered by AI in the past year. Likely, the answer is very few.

Experts share this skepticism. MIT’s Daron Acemoglu predicts that AI will impact less than 5% of tasks over the next decade, and increase US productivity by only 0.5% and GDP growth by only 0.9%. The underwhelming reality contrasts sharply with the initial hype, which promised a total transformation of the enterprise.

Despite the gap between expectations and outcomes, investment in AI remains strong. 73% of U.S....

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