Medical Economics March 4, 2025
Cynthia Chioma Nwaubani, PharmD, BCGP

Physicians, pharmacists and artificial intelligence can join to form a cost-effective solution that improves patient outcomes and financial sustainability.

Chronic diseases are a leading driver of health care costs, accounting for 90% of the nation’s $4.5 trillion in annual health care expenditures. For primary care physicians (PCPs), medication therapy problems (MTPs) — including nonadherence, adverse drug interactions and inappropriate prescribing — pose significant challenges in managing high-risk populations.

As value-based care models reshape primary care reimbursement, integrating artificial intelligence (AI)-driven virtual clinical pharmacist-led medication management offers a scalable, cost-effective solution to improve patient outcomes and financial sustainability.

With the introduction of Advanced Primary Care Management (APCM) services and the continued evolution of Primary Care First (PCF), PCPs have an opportunity...

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Topics: AI (Artificial Intelligence), Digital Health, Pharma, Pharma / Biotech, Primary care, Provider, Technology, Telehealth
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