pharmaphorum March 3, 2020
As part of our series on customer experience in pharma, in partnership with Indegene, Ipsen’s Paul Murasko explains the many ways digital can enhance the customer journey – so long as the industry remembers it’s just one piece of the puzzle.
What is your current role?
I head up Digital Customer Interactions (DCI) for North America at Ipsen Biopharmaceuticals. In this role my team and I are focused on increasing customer engagements while improving the effectiveness and efficiency of all digital interactions with healthcare professionals and patients/caregivers.
I have been in healthcare for over 25 years, concentrating the last decade of my career on digital, from digital centers of excellence to multichannel and omnichannel execution, always having technology and innovation...
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