McKinsey March 7, 2025
US consumers have become more active in their healthcare decisions and are seeking engagement from healthcare organizations. Addressing these trends can improve healthcare businesses’ results.
US consumers are taking an increasingly active role in their health, seeking information from a variety of sources and considering new engagement models. As this trend continues, healthcare organizations must recognize that many of the assumptions that they have made about healthcare consumers no longer hold true. Addressing these changed expectations and interests can unlock substantial opportunity to engage consumers across their healthcare journeys more effectively and improve business results.
It’s not a simple challenge though. Consumers are diverse and expect that their specific needs and preferences will be met in the ways that they...
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