Becker's Healthcare October 3, 2019
Healthcare “consumerism” is finally taking off. For the past several years, the undeniable growth in patients’ financial responsibility has fueled enormous change.
Now, according to the PwC Health Research Institute’s annual report on the top health industry issues of 2019: “The U.S. health industry … is beginning to behave like other industries.” Indeed, this issue is a primary concern for executives grappling with how best to provide the kind of consumer-oriented, retail-like experience their patients desire. This presents opportunities for innovation.
Patients likely desire the same consumer-driven options they receive from other industries, but healthcare organizations must provide them in a convenient, secure format that carefully preserves the distinctive patient-provider business relationship.
To deliver a satisfying, retail-like consumer experience for...
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