Accenture April 29, 2024

The key to deeper consumer relationships: reducing the noise around decision-making.

In brief

  • Consumers are finding buying decisions overwhelming, and walking away from purchases.
  • Generative AI is powering hyper-personalized experiences, cutting through the noise and deepening consumer relationships.
  • Shifting three key phases of the consumer journey will transform the role companies play in people’s lives, driving relevance and loyalty.

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Topics: AI (Artificial Intelligence), Patient / Consumer, Survey / Study, Technology, Trends
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