Clinical Trials Arena January 12, 2026
Healthcare is moving its focus from the sheer quantity of real-world data (RWD) to quality, prioritizing project-specific solutions, flexible platforms, targeted AI, and greater transparency and adaptability in decision-making. Let’s explore the top trends we’re expecting to see in 2026.
Real-world data (RWD) is transforming healthcare by the changing priorities of pharma companies and the growing influence of AI, with notable advances expected in 2026. RWD encompasses health information gathered beyond clinical trials, such as electronic health records, insurance claims, public health systems, and from wearable devices. However, rather than just collecting huge data sets, the focus has shifted towards securing more high quality, representative data, which can be used for specific research applications.
This move away from collating as...
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