Pharmacy Times July 31, 2024
Pharmacies can adapt by embracing digital self-service options to better engage with patients, meet increasing consumer demand, and enhance revenue streams.
The US health care industry is rapidly changing. With a looming primary care physician shortage, increasing cost of care, and growing acceptance of health care delivery in non-traditional settings (especially among younger patients), pharmacies are well positioned to meet increasing consumer demand and generate healthy revenue streams well into the future. To make it happen, it can be beneficial for pharmacies to rethink how they operate and, critically, how they engage with patients.
For many health care consumers, self-service options are key to effective engagement. Yet the 2023 Voice of the Patient national survey found that nearly one third...
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