Health Affairs September 1, 2024
Abstract
In the Affordable Care Act (ACA) Marketplaces, enrollees must periodically demonstrate their eligibility to receive income-linked health insurance premium subsidies. Marketplaces can verify eligibility using existing records, but only with consumers’ consent, which must be renewed at specified times. In a randomized experiment in September 2020, we tested the effect of email nudges reminding consumers to provide consent for verification of their continued eligibility for premium subsidies in California’s ACA Marketplace. More than 20,000 households that had applied for subsidies but whose consent for eligibility verification would soon expire...
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