Fierce Pharma September 10, 2024
Nonprofit group the Obesity Action Coalition (OAC) is running a new challenge as part of its “Your Weight Matters” campaign—and it’s got some big-name backers to help.
Eli Lilly, Novo Nordisk, Amgen, Boehringer Ingelheim and Currax are all supporting the OAC’s public service announcement (PSA) looking to get Americans to talk with their doctors and HCPs about their weight.
“We know talking about weight can be intimidating, but it doesn’t have to be,” said James Zervios, OAC VP and COO, in a press release. “The PSA empowers people to start that dialogue and equips them with the tools and support they need for their health journey.”
The initiative works as an offshoot of the “Your Weight Matters” campaign in the...
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