MedCity News December 6, 2023
Recognizing and responding to this new emphasis on patient engagement isn’t easy. It requires providers to abandon a long-held model of healthcare with clinicians squarely at the center in favor of one in which the patients are in charge – and easily lost – if their wishes are not met.
The once-solid bonds between providers and patients are dissolving. The breakup has been in the works a long time, but it’s accelerating. Patients, restless and newly empowered after decades of being taken for granted, are looking for more convenience from their healthcare providers and are willing to look elsewhere to get it. Providers are left wondering what they can do to attract new patients and retain their existing ones.
While...
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