Skilled Nursing News March 31, 2025
Budweiser. Hellman’s mayo. Doritos. Polaris Rehabilitation and Care Center.
Someone watching the 2025 Super Bowl in the state of Wyoming may have seen commercials for all of the above during the game.
The Polaris ads are instructive when considering larger marketing trends at play for nursing homes, including the push for “edutainment” and the need to appeal to multiple audiences.
Skilled nursing marketing is extremely challenging because the product is not exactly something people want – it’s what’s required in a time of need. Marketing for the industry needs a creative touch and an understanding of the lifestyle of the people you’re targeting, experts told Skilled Nursing News.
Of course, patients and residents themselves aren’t the only ones involved in...
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