AXIOS November 21, 2023
The Food and Drug Administration has finalized a long-running effort to require prescription drug ads on TV and radio to clearly lay out potential side effects and when a person should avoid a medicine.
Why it matters: While the number of drug ads has surged and they account for billions of dollars in direct-to-consumer marketing, experts say they primarily rely on emotional appeals and focus on a drug’s benefits over potential risks.
- DTC drug ads, which are banned in all other developed countries besides New Zealand, can influence whether consumers seek out more information about a drug, visit a health care provider to discuss an advertised product, or skip a doctor’s visit.
Driving the news: The FDA on...
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