PYMNTS.com January 9, 2024

Success in one area doesn’t necessarily translate into success within another.

Even basketball legend Michael Jordan put up average-at-best numbers when he gave baseball a shot – and that was in the minor leagues. The Chicago Bulls superstar never made it to the major leagues.

Still, that hasn’t stopped eCommerce and tech giant Amazon from attempting to bolt on healthcare services as a fourth pillar to complement the Amazon Prime membership services platform, Amazon Web Services (AWS) cloud platform, and core online shopping business that make up nearly 90% of its sales.

Several early healthcare-centric pushes by Amazon resulted in missteps. A joint-venture with JPMorgan Chase and Berkshire Hathaway, called Haven, was launched in early 2018, but closed down...

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