Physician’s Weekly October 15, 2021
Although many healthcare providers in private practice have implemented some form of social media marketing, determining return on investment (ROI) for these strategies can prove difficult. As digital healthcare and marketing continue to evolve, it becomes more important than ever to determine the optimal way to reach a larger audience without distracting from critical core healthcare practices.
In a 2020 Health Marketing Quarterly study, it was determined that the effective use of social media by hospitals had the potential to improve financial performance by facilitating customer service and providing hospitals with a low-cost marketing platform. In the cross-sectional study, the relationship between Facebook engagement and patient revenue was explored. Interestingly, a positive relationship was found between Facebook engagement and hospital...
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