Fast Company September 15, 2021
Apple’s Fitness+ is taking on a decided Peloton vibe. But rather than readying itself to make its own exercise equipment, Apple is after something bigger.
At its “California Streaming” product launch on Tuesday, Apple announced that members of its Fitness+ service will soon be able to work out together over SharePlay, a new Apple service that lets people co-stream videos on Apple devices. It felt like a direct strike at Peloton’s business, which—in addition to selling $1,495 stationary bikes and $2,495 treadmills—was making fitness social with digital classes even before the pandemic was underway. That made me wonder, would Apple take on Peloton even more directly by developing its own fitness equipment?
It wasn’t just Apple’s launch of Group Workouts...
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