MedCity News July 1, 2021
Rob Rohatsch

No matter where you sit in the ambulatory continuum, whether primary care, a specialist, or urgent care operator, you will face challenges with new digital-first competitors.

Having an empty waiting room might seem like the least of many doctors’ worries right now. While ambulatory visits dropped precipitously at the start of the Covid-19 pandemic, urgent care clinics in particular quickly rebounded as testing services brought long lines of patients to their doors. Primary and specialist care practices endured a longer slump, but are now seeing a surge of pent-up demand in patients with chronic disease for consultations, wellness checks, and treatments.

But practitioners shouldn’t be fooled by this illusion of sound business performance. Neither of these short-term trends represents sustainable...

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Topics: Digital Health, Health IT, Patient / Consumer, Physician, Primary care, Provider, Technology, Telehealth
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