Computerworld October 20, 2023
Jonny Evans

Business leaders must accept that as digital transformation accelerates, the only certainty is change — and Siri isn’t the only one to fall behind.

The digital transformation of everything is best seen as a Darwinian mind-set in which change becomes certainty, even as the pace of transition accelerates. Think about the explosion of generative AI during the past year.

ChatGPT is just a year old, and already the technologies that drive it are utterly transforming businesses. Many firms have embraced these large language models (LLMs), and the past 12 months have seen the tech become a business reality rather than a sci-fi pipe dream.

Where’s Apple in this?

In terms of Apple, most businesses now see vastly accelerating use of...

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