healthcare.digital June 11, 2024
Exec Summary:
Digital health direct-to-consumer (DTC) refers to healthcare products and services delivered directly to consumers online, bypassing traditional intermediaries like doctors or hospitals. It leverages technology to provide convenient and accessible healthcare solutions.
To answer the question, yes digital health direct-to-consumer (DTC) has a future, but it’s likely to look different than it does today. Let’s have a deeper look as to why:
Strong Growth Potential:
Consumer Demand: People are increasingly interested in convenient and accessible healthcare solutions. DTC appeals to this desire with features like telehealth appointments and at-home services.
Market Growth: The global healthcare e-commerce market is booming, expected to reach over $600 billion by 2026
Evolution, Not Disappearance:
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