MedCity News February 12, 2024
Adopting consumer strategies from leading retailers can give MA plans an edge in an increasingly competitive market filled with new entities while improving quality, reducing cost, and improving member loyalty.
If there’s one word that sums up the Medicare Advantage (MA) revolution over the past decade, it’s “consumerism.” The quest to put the patient in the center of their own care has influenced everything about the industry, from zero-premium plans and personalized benefit perks to the widespread use of connected devices, such as continuous glucose monitors (CGMs).
And MA plans aren’t the only ones trying to get in on the trend. Supersized retailers, like Apple, Target, CVS, Amazon, and Best Buy, are using their retail models to change what it...
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