Medical Economics January 26, 2024
Savvy physicians are using social media to establish trust, build patient loyalty
It used to be that the only things that mattered when choosing a surgeon, a primary care physician, or any other health care provider were their (mostly word-of-mouth) reputation, referrals, and how quickly you could snag a spot in their often-packed schedules. But that is changing. Today, patients have a consumer mindset, and they are demanding more access to information about their health care providers.
And we have the internet and social media to thank for it. Just like they’d pick a spot for dinner, people seeking health care services are turning to online reputation and online reviews. These reputation sites have become gospel among some demographics, especially...
Today's Sponsors
Today's Sponsor