Health Populi January 21, 2026
ss Last year’s “shared reality” was a culture of trust and a crisis of grievance: this year, it’s trust and insularity, we learn from the Edelman Trust Barometer for 2026, launched this week during the World Economic Forum in Davos, Switzerland.
Here are the Top 10 findings from the annual study, which Edelman conducted among nearly 34,000 citizens in 28 countries in October and November 2025:
- Insularity undermines trust
- The mass class divide deepens
- Nationalism is widespread
- Optimism for the future wanes
- Personal networks fill a void left by institutional leaders
- Insularity is a key business issue
- Institutions fall short on trust brokering
- “My Employer” outperforms other institutions in brokering trust
- CEOs must model trust-brokering behavior, and,
- Trusted voices...
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