Disruptive and Sustaining Innovation in Telemedicine: A Strategic Roadmap

The Covid-19 pandemic catalyzed a telemedicine revolution. Both providers and patients understand that telemedicine has become a fixture in the health care delivery landscape. Here, the authors draw on principles of the theory of disruptive innovation to outline a strategic roadmap for maximizing telemedicine’s value to patients. They argue that telemedicine can improve through both sustaining innovation (incremental improvement upon what we are already doing for patients) and through disruptive innovation (simpler solutions for patients with simpler needs and/or patients we are not currently serving). Health...