Healthcare DIVE October 1, 2019
There’s little evidence wellness apps and fitness trackers help consumers reach their health goals, but that hasn’t stopped wearables companies from being bullish on the U.S. healthcare industry. Big names like Fitbit and Apple see lots of potential to monetize health management, especially in the sectors of chronic care and population health.
Fitbit has been especially gung-ho. The San Francisco-based wearables giant has seen disappointing device sales of late but its health division reported a year-over-year uptick in the second quarter. Fitbit Health Solutions sales increased 15% to $24 million, a fact its CEO, James Park, attributed to partnerships with traditional healthcare companies like insurers.
The 12-year-old company is realigning its business model from one-time hardware sales to enterprise-level health...
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