Forbes November 8, 2024
Evgeny Grigul is the cofounder of Virto Commerce, a B2B-first e-commerce innovation platform for enterprises.
AI is an infrastructure technology that significantly affects various aspects of our reality. In this article, we will examine how AI may influence the technology adoption curve for digital products and what it means for investors who currently apply the technology adoption curve in their work.
What is the technology adoption curve?
The technology adoption curve, popularized by Everett Rogers in his book Diffusion of Innovations, illustrates how different segments of the population adopt new technology at different rates. This is the core empirical principle used to predict how new technologies are adopted today.
The technology adoption curve describes the process by which the market...
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