Forbes January 31, 2025
Justin Newell

Justin Newell, Chief Executive Officer of the Software Company, INFORM North America.

Forget fancy chatbots—2025 will be about AI that gets embedded deep into a company’s DNA. This new wave of process optimization isn’t about simple automation; it’s about intelligent decision making, self-directed AI agents and natural language search that will revolutionize how one finds information.

Based on our research at INFORM, I believe four key trends will transform businesses, and embracing them is critical for survival in the new digital age. Embedding AI into business processes will become a critical success factor in areas such as decision making, process automation, workforce management and utilization and customer interaction. In particular, developments in decision intelligence, semantic search and agentic AI open...

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