Health Payer Intelligence July 21, 2020
Blue Shield of California’s member engagement with its wellness program during the pandemic soared ten times its level of engagement before the coronavirus outbreak.
Blue Shield of California witnessed a major uptick in member engagement with its app-based wellness program when the coronavirus pandemic started, highlighting the growing importance of digital solutions for wellness programming.
Blue Shield of California partnered with Wellvolution in July 2019 to give members access to personalized, digital wellness programming. The platform matched each member with a provider based on the member’s wellness goals and fused both digital and brick-and-mortar wellness programming options across 60 apps and 30,000 community sites.
For certain chronic conditions, the payer also incorporated value-based payment grounded in member outcomes.
However, no...
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