McKinsey April 30, 2024
A digital twin can drive growth and innovation. Here’s how to determine whether using one could benefit your company.
by Mickael Brossard, Mithun Kamat, Tomás Lajous, Kayvaun Rowshankish, and Cenk Tunasar
This blog post is the second in a three-part series on digital twins. The first post explained how generative AI and digital twins make a powerful pairing. The third post in the series will explore an in-depth case study on how generative AI and digital twins could be used to enhance customer experience.
When most people consider digital twins, they think of the visualization and simulation tools used to develop innovative new products. Offshore oil platforms, racing sailboats, luxury automobile engines, hotels, and train stations are just some of...
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