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Digital twins: The key to unlocking end-to-end supply chain growth
McKinsey November 20, 2024
Complexity, COVID-19, and competition have upended supply chain organizations. They can reignite revenue growth and deepen resilience by deploying AI-powered digital twins.
The post-COVID-19 era has created lasting fissures in the supply chain. Amid increasing globalization, rising customer expectations, and double-digit shipping growth, supply chain organizations—not just manufacturers and suppliers but also the warehouses and transporters they rely on—are under duress. They grapple with issues related to operational efficiency, demand forecasting, inventory management, and fulfillment. This complexity affects every part of the supply chain in every industry: retail, technology, automotive, industrial, food services, telecommunications, and more. The result is stalled growth and missed revenue opportunities.
Several competing forces are exerting pressure on the supply chain: consumer demand for low-priced products...
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