Digital Twins Aren’t Just for Big Businesses

Harvard Business Review December 19, 2024
Graham Kenny, Ganna Pogrebna

Summary: Digital twins enable businesses to repeatedly simulate and optimize complex multivariable problems, cutting the learning costs that come with experimenting in the physical world. Once the exclusive province of big business, small and medium enterprises (SMEs) can now use AI to advanced digital twins that enable them to repeatedly simulate and optimize complex multivariable problems. Creating these twins is a five-step process that involves: Setting a clear business objective; drawing up a clear flowchart of the process you’re twinning; identifying and structuring the data you’ll need; building the...

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