healthcare.digital April 30, 2024
Exec Summary:
The Digital Musculoskeletal (MSK) market is attracting growing investment in 2024, driven by several key trends:
1. Hybrid care is king: Patients are demanding flexibility. While telehealth boomed during the pandemic, there’s a shift towards hybrid models that seamlessly blend virtual consultations with in-person care when needed. Investors are looking at companies that can bridge this gap and offer a complete care experience.
2. Value-based care takes center stage: The focus is moving from simply providing services to demonstrating positive health outcomes and cost savings. Investors are favoring companies that can prove their MSK solutions deliver better results at lower costs.
3. Integration is key: Investors are wary of siloed solutions. They’re backing companies that integrate with existing...
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