Forbes August 15, 2022
A new study shows how websites and apps gather people’s sensitive health-related information, sometimes without consent, and channel it to the social media giant to generate business.
Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study from research group the Light Collective. In some cases this sharing is running afoul of the companies’ own privacy policies and raising concerns about HIPAA violations.
The peer-reviewed study, published Monday in Patterns, a data science journal, examines the way data from individuals’ health-related activity online is tracked across websites or platforms and then used for advertising purposes on Facebook. The researchers studied the online activities of 10 participants...
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