Digital Health: Primary care is no longer primary

Today’s healthcare consumers have access to a range of digital health technologies that are transforming how they can manage their healthcare. Accenture research shows that as these convenient self-management options evolve, consumers are less likely to engage regularly with a dedicated primary care physician (PCP). Younger consumers, especially, are less likely to rely on a single physician for their healthcare needs.

While PCPs still have a place in the healthcare ecosystem, their role in health management and their relationships with younger patient are changing. This shift brings new context to PCP shortage forecasts that are based on traditional utilization patterns. It’s time to take stock and rethink the future...