HIT Consultant April 11, 2024
The digital market is flooded with health apps. Over 90,000 offers were introduced to patients and healthcare providers alike in 2020 alone, with this number continuing to rise in response to mounting healthcare system pressures.
It therefore comes as little surprise to learn that 53% of all digital health apps are uninstalled within 30 days of download. People are more than happy to trial them but fail to achieve continued adherence, oftentimes because the app hasn’t provided them with sufficient value to justify usage.
Standing out and ensuring app ‘stickiness’ has thus become imperative, especially considering that even successful, well-developed ventures can fail if continued adoption doesn’t follow. Take Pear Therapeutics, for example, which recently went bankrupt, although its...
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