Digital Health Adoption Across Communities is Uneven By Rurality, Race, Health Plan, and Gender

Health Populi May 17, 2022
Jane Sarasohn-Kahn

While telehealth, mobile health apps, and wearable technology are all growing for mainstream consumers, there are gaps in adoption based on where a person lives, their health insurance plan type, race/ethnicity, sexual orientation and gender.

Thanks to the team at Rock Health, we know more about these gaps explained in their report, Startup innovation for underserved groups: 2021 digital health consumer adoption insights, published this week.

The report examines three areas of digital health adoption:

• Live video telemedicine
• Wearable technology ownership, and
• Digital health tracking.

We all know the mantra that our ZIP code impacts our health and well-being more than our genetic code. For digital health adoption, where we live in terms of urban, suburban, or rural...

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